Why Composing Emails When Your Tired is Terrible   (…and how to not be terrible)

Standard

 

Tired is Terrible

A few days ago I walked into my favorite Starbucks after a long day on no sleep. I pulled out my phone to use Apple Pay and a shy but pleasant barista asked what he could get me. I said, “I’ll have a Bombay Sapphire and Tonic, please.” He blinked at me three times. Slowly, a wisp of a smile curled across his face. I admitted that I was in the wrong place. “It’s like that today, huh,” he said.

I ordered a Venti Black Iced Tea, sweetened and plunked into a seat. The night before, I had deadlines to meet and worked until…well, until it was hella late. Screaming cats in heat woke me up 30 minutes after I dozed off. Then my housemate came home half an hour later. I entertained 30 minutes of sleep at a time over a 4 hour period. That’s not restful sleep. That’s not restful anything.

I was too tired to work the next day. But I push through. Sometimes pushing trough gives a sense of accomplishment. Sometimes pushing through is overrated. I do it anyway.

“…be circumspect,” and taking my own counsel

An associate of mine on the West Coast needed some marketing materials sent. We had clients waiting and a growing list of prospects to contact. Our strategic partners, whom he has tirelessly pursued―with fine results for us―were in the bullpen.

Everybody on his team was rearing to act on my newly-minted Key Messaging Platform. I had an awesome lead generating email written. I emailed the message to him right away for the whole second-set-of-eyes thing. That’s always good, by the way. Tired as I was, I couldn’t think (at all, actually) of letting another day go by.

I had some emails that required “an immediate response” from me. One of my emails did get a response all right. Fi yuo cna raed thsi, you’re a genuis. If you could make sense of my terrible email, you’re a genius, too.

What I wrote:

The idea of doing forces to create a strategic alliance, increase sales and products in this market, introduce a new product, develop a new market segment, move into a new geography, etc.could be something to look into but not if it’s rabbit holing or a distraction from project that will produce financial.

Multiple streams of income is the ultimate goal. I say look into it but be circumspect. 

What I thought I sent:

The idea of joining forces to create a strategic alliance is shrewd. If Blahblahblah, Inc. is willing to become a strategic partner, that would be amazing for everyone. Looking at increasing sales and introducing new products is a smart move.

Blahblahblah, Inc. could give us an awesome opportunity to step into a new geography and develop a new market segment.  This is something to look into but not if it’s rabbit holing. Any distraction from projects that will produce a financial return wouldn’t be prudent. Not right now.

Multiple streams of income is the ultimate goal, of course. I say look into it but be circumspect. Please let me know if there’s anything you need.

This is what I said―in my mind. The email was a different, unintelligible story. It was terrible.

There are a lot of rules for writing emails. Know your audience, avoid attachments, have a consistent voice and so on. My #1 Email Rule? Get plenty of sleep. That’s the first step to being circumspect.

One way to be attentive and cautious:

Under normal circumstances, my energy level is up and I’m writing away like a fiend. I use a note taking app or Apple Pages. MS Word. Whatever. I write. I proofread. I may even run it through hemingwayapp.com―and Grammarly is bomb . When I’ve ascertained that it’s not terrible, I click the send button.

But these are not the most important steps toward you and your emails not being terrible.

The first step to not being terrible―Remember, if you can’t speak in simple, coherent sentences, you won’t do it in writing either. Be circumspect. If you can’t be attentive to what you’re doing, why are you doing it?

The second step― Wait until it’s time. Timing is everything. Honestly, sometimes it is better to put off ’til tomorrow what will likely be terrible today. And don’t make terrible today what you can make brilliant tomorrow (or after a nap, or after setting it aside for a time, or after you’ve meditated, or after you kissed someone who really needs a kissing, or after you’ve eaten).

The third step― Do not people-please anybody. Don’t place yourself in a position with an email that puts you needlessly outside of your strengths. Email, e-schmail. This applies to any project: always come from a position of strength…as best as you can for today.

The fourth step―If you walk into a Starbucks and order a gin and tonic, you need to go home, buddy.

The fifth step―Go to sleep.

Be you in everything you do. You probably did a million freakin’ things brilliantly today. A terrible, discombobulated email is hardly going to trigger global mass extinction.

Don’t fear making email errors. Mistakes are generally unavoidable. Focus on what you’re doing right. You can always correct a mistake, revise, reiterate.

Final Steps―Stay focused on improving. James Caan, CEO of Hamilton Bradshaw Group, among others, says that the way in which you deliver your message is just as important as what you’re trying to say.

While concentrating on this stuff you’re going to learn what your triggers are in terms of terrible. Don’t skip a meal or short-change yourself on sleep. Those are my triggers. What are yours? How do you solve that problem?

Advertisements

The Content Machine

Standard

I’m stoked about this.

There’s hidden gold and I have a new way to find it for you!

To be frank―you have assets you’re overlooking. I can give new life to existing content, make it profitable, and create new content for expanded use in other areas.

This is guaranteed to make a huge impact on your business and on your audience.

We’ll build a PK Content Machine to serve you! Sure, it sounds a little mad scientist-y, but in reality, we’re creating new opportunities for you and your website to grow your client base.

Ask me how we can build an exclusive PK Content Machine that will find hidden assets and how I can integrate them into your Lifetime of Content subscription.

Stop by PK Freelancing and let’s develop raw ideas and turn the best ones into

  • Abstracts
  • Blog posts from the best abstracts
  • White papers from the best blog posts
  • Webinars from the best white papers
  • Ghostwritten articles from the best content above

 

 

 

[Special thanks to Ed Gandia.]

The Power of Content & Social Media Expertise

Standard

What marketing strategies are you using right now? A more important question might be how well are they actually working for you?

If you’ve given up on using Social Media and Internet marketing vehicles for your business, don’t throw in the towel just yet. In addition to offering a Lifetime of Content Program, I opened the Pk Freelancing Social Media Café.

I help people and businesses implement social media strategies that are proven to generate more leads, website traffic, and targeted followers. My programs are simple to understand and results-driven to get you the best outcomes possible on Social Media.

Social media, when used correctly, can be one of the most powerful business and marketing tools you will ever use. The problem for most companies is that they don’t know where to start or they don’t have the time or staff needed to get consistent results.

My purpose is simple: I Coordinate Your Social Media and Provide Outstanding Content To Make Sure You Get Results. Guaranteed!

I have developed programs that can handle the needs of almost any size company in any industry and in almost any country.

By outsourcing your Content and Social Media needs, you have more time to focus on your business while you leaving your marketing up to a professional at a fraction of the usual cost.

If you want to learn more about Social Media and find out if our plans are a good fit for your business, I would be happy to connect over a 30-minute consultation.

You can follow this link: facebook.com/pkfreelance/

The Social Media Café

Standard

Are You Craving Social Media Marketing? Lucky you. We deliver!

Your passion is becoming a distraction because your website is straightforward and not converting. You love what you do and I love it too, but it’s so consuming that your social media presence is totally neglected.

Where’s the flavor? Where’s the spice?

Visitors who are already clients are not getting the right impression at your website. You’re not delivering the tweets or the content.

The thought process is a seasoned Wok. Creativity is a hot chili. But visitors who aren’t already clients won’t become clients or customers. They’re just not ordering anything.

The PK Freelancing Lifetime Copy Program will dish it up for you.

You need delectable CTAs that give value. You need a landing page and conversion copywriting that’s lip-smacking.

You didn’t believe that user experience or content quality was intrinsic to your business. Now you need an SEO strategy. Now you need PK Freelancing.

If you wanna go sweet or you wanna go sour, you need a social media presence.

Social media is not for pushing products. It’s for helping people understand our expertise and to gain a credible reputation.

Kung Pao style writing and Spicy Social Media Consulting. Now that’s appetizing!

Order up!

Stop by the café on Facebook Pete Koufos@pkfreelance or fill out the Contact form. I’d be happy to hear from you!