Small Business: How―And How Much You Can Earn?


The business world is abuzz with the idea of entrepreneurship. It’s the 21st Century panacea for all that ails us in the new economy, in our work lives and career choices. The easy answer is that an entrepreneur is a person who organizes and operates a business or businesses, taking on greater than normal financial risks in order to do so.

Such a definition is not only wan and vague but also limited and misleading.

It begs the question: What is the difference between an entrepreneur and someone who just runs a business? To understand the answer to such a question, we need to think about the differences between a manager and a leader.

What’s A Manager And What’s A Leader?

A leader is someone who has an authentic concern for people. A manager is someone who worries about his boss.

Let’s tease this thought process out. The difference between an entrepreneur and someone who just runs a business is that the entrepreneur is consistently, authentically concerned with providing value; someone who just runs a business is worried about money.

We all have bills to pay, people who need our financial support, rent or mortgage worries, and a myriad of other concerns. Ultimately, it’s a matter of mindset and a matter of vision.

People lacking in imagination and creativity will always concern themselves with lower values. Like being happy. That’s shocking to you to learn it’s a lower value but hang in there.

Happiness is not a goal, it’s a condition and one that is quite certainly conditional. Having a vision and goals in business is about who you are, and the life you lead. If you have a vision for your life and authentically reside within your goals, you don’t have to monitor, fix and judge your level of happiness.

So, whether you’re starting out in the hopes of becoming someone who runs a small business or jumping into the fray as an entrepreneur―and you’re persistent―you may want to know how, and how much you can earn.


The how of this conversation can be summed up in one word. Time.

Gary W. Keller, the billionaire real estate entrepreneur and CEO of Keller Williams did not wake up one morning to the news that he was extraordinarily wealthy. It took time. And it took perseverance in the face of failure.

In his book, The One Thing, Keller writes, “When you see someone who has a lot of knowledge, they learned it over time. When you see someone who has a lot of skills, they developed them over time. When you see someone who has done a lot, they accomplished it over time. When you see someone who has a lot of money, they earned it over time.”

It takes time to learn and it takes time to develop your business model. There are tons of them out there, and it takes time to wade through scams and get-rich-quick schemes to build the authenticity and appropriate self-awareness needed to succeed.

How Much You Can Earn

There are a lot of answers and ideas about the amount of money you can earn in small business or as an entrepreneur. You can find testimonials, statistics, and studies. The US Bureau of Census, the US Small Business association, and are full of resources.

How much you can earn depends on you. It depends on how hard you’re willing to work. What you earn depends on the business model you choose and how you handle failure. In the final analysis, you will earn who you are.


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